British Airways is sending emails to certain Executive Club members offering a $75 discount on World Traveller (economy) flights or $100 discount on World Traveller Plus (premium economy) flights if booked by March 31st. You can travel now through October 1st.

What I find interesting about this email is that they claim this is an exclusive discount that can only be booked using the dedicated link in your email. However, I found that anyone can use this link and it does not have to clicked from the targeted user’s email to access these discounted fares. By clicking this link, you will see the right-hand side of the webpage show the promotion and when searching for flights, you will see flights appear with the word “discounted” in red.

Here is the link to use to access this promotion.

I did a simple search for a roundtrip flight from NY to London for May to see if I really did save $75 or $100. While searching, I noticed the majority of flights were eligible for this promotion but not all such as the American flights with a BA codeshare (though the terms do seem indicate these should be eligible as well). In short, the fares are truly $75 or $100 cheaper when going through that dedicated page to book flights.

Booking Through Promotion Page

Not Going Through Promotion Page

This certainly isn’t a can’t miss deal but if you plan on booking paid British Airways flights you should at least be able to save $75 or $100.

Here are the full terms and conditions if you are interested:

“This is an exclusive discount and only available via the dedicated link on this page when booking a round-trip through fare (round-trip flights with connection to final destination, separate tickets do not qualify for discount) from US & Canada gateways to UK and beyond. These discounts are applicable to new bookings only made from January 16, 2015 – March 31, 2015, based on round-trip purchase only on any published retail World Traveller (economy), World Traveller Plus (Premium economy), for travel January 16, 2015 – October 1, 2015 on British Airways and British Airways codeshare services with BA flight number operated by American Airlines or Iberia only. Discount does not apply to open jaw journey (only round-trip with same origin and destination permitted). The exclusive discounts will not apply if booked through a British Airways call centre or travel agent. All discounted fares will be highlighted with a red ‘Discount’. All rules of any fare purchased apply. Please refer to individual rules per ticket before purchase. Subject to availability. This offer may be modified, withdrawn or limited by British Airways without notice. Other significant restrictions may apply.”