While I am not someone who redeems my points for gift cards, American Express is having a sale on Hyatt gift cards by offering a 25% discount on Membership Rewards redemptions for Hyatt gift cards. This sale is offered through March 31st and since these are gift cards (not gift checks), they can only be redeemed at Hyatt properties in the United States, Canada and the Caribbean.

Normally, you can redeem Membership Rewards points for Hyatt gift cards at the following rates, which is a redemption rate of ~.83 cents a point – not a good redemption at all.

• $50 Hyatt Gift Card – 6,000 points
• $100 Hyatt Gift Card – 12,000 points
• $250 Hyatt Gift Card – 30,000 points
• $500 Hyatt Gift Card – 60,000 points

And with this sale, the amount of Membership Rewards points needed drop to the following, offering a slightly better redemption value of ~1.1 cents per point.

• $50 Hyatt Gift Card – 4,500 points
• $100 Hyatt Gift Card – 9,000 points
• $250 Hyatt Gift Card – 22,500 points
• $500 Hyatt Gift Card – 45,000 points

I’ll be the first person to tell you that you should generally never redeem points for gift cards as transferring points to various airlines or hotel programs offer much more value. However, I know some people whose goal is simply to redeem points at a better than a penny per point and this offer qualifies on that basis. I’m not personally redeeming my points this way and don’t recommend it for many people. That said, I could see a scenario where someone is flush with Amex points and doesn’t have or exhausted all their Chase Ultimate Rewards points and wants to save some money on their upcoming Hyatt stay.